How Mobile Applications can improve Small Business Development

Abstract

The advent of digital technology, especially through Artificial Intelligence (AI) and mobile applications, is fundamentally transforming business strategies in the contemporary landscape. This paper introduces the Mobile App and Artificial Intelligence Business Innovation Cycle (MABIC), a novel framework that builds upon and surpasses the foundational principles of the Net-Enabled Business Innovation Cycle (NEBIC) and the App-Enabled Business Innovation Cycle (ABIC). Designed to leverage the synergistic potential of AI and mobile apps, MABIC addresses the unique challenges and opportunities presented in the post-pandemic business environment. It guides businesses in identifying emerging technologies, aligning them with market opportunities, executing innovative strategies, and assessing their impact on customer value and business performance. This paper delineates the components of the MABIC model, compares it with its predecessors, and discusses its practical implications. By integrating AI and mobile technology into strategic business operations, MABIC offers a comprehensive approach for businesses to innovate, adapt, and thrive in an era marked by rapid technological advancements and shifting consumer expectations.