Corporate Social Responsibility and Sustainable Fashion: An Integrated Approach towards Ethical Business Models

Abstract

The fashion industry has come under scrutiny in recent years for unethical business practises related to labour, environmental sustainability, and socioeconomic impacts. However, many brands are now realising the importance of incorporating ethical and sustainable practices through corporate social responsibility (CSR) initiatives. This research article provides an overview of the main CSR issues in the fashion industry and explains how brands can take an integrated approach to developing ethical business models. A review of academic literature explores the theoretical basis for CSR and its application to the fashion sector. The implementation of CSR practises is examined through case studies of leading sustainable brands. The findings show that integrating CSR across business operations in areas such as supply chain management, environmental impact, transparency, and community engagement can improve profitability while benefiting people and the planet. A conceptual framework is proposed to guide fashion companies in adopting a holistic CSR strategy. The article concludes that industry still faces challenges, but systemic change is achievable through collaboration and innovation.